IN20 L’abitare
IN20 L’abitare
PROJECT
IN20 offers an innovative approach to living, blending emotion, creativity, and new ways of experiencing spaces. Initiated by DM Group, it aims to redefine the showroom experience, pushing customers beyond traditional boundaries.
The client tasked us with defining the brand’s distinctive traits, from naming to visual identity. A core brand value is to give customers the utmost freedom to express their ideas. In branding, we developed a special catalog divided into three sections matching the environments In20 caters to with coatings, floors, and furnishings. The catalog features facades divided into four strips, each dedicated to a specific furnishing item based on height, such as chandeliers, coatings, tables, and floors. By browsing through ten options per category, users can create their environment with endless combinations. We also produced numerous assets and 3D settings for use in social media campaigns.
We oversaw the design and development of the website, with a focus on the co-creation process with the customers, a cornerstone of the project. Using specific JavaScript libraries, we developed an application that encourages users to interact and create their own moodboard. This feature, aimed at lead acquisition through social media campaigns, allows users to input their email address, drag and organize furniture cards in a designated space, and finally download the moodboard to discuss with the In20 team.
2021
BRANDING
3D
WEBSITE
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