Moodfunk
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Moodfunk
PROJECT
Angelo Ferreri is a well-known DJ and producer of Funky House music. He has produced dozens of tracks downloaded worldwide and often featured in the Top 3 of global charts such as Beatport and Traxsource. He has performed in dozens of clubs and festivals around the world. He owns a record label called Moodfunk Records.
Since 2022, we have contributed to the growth of our client’s digital reputation with a steady production of original, disruptive, and eye-catching graphic and video content, also supported by his excellent music. We designed the website, e-commerce, and merchandise line, achieving significant results through advertising campaigns for direct sales and lead acquisition.
As a producer, as well as a DJ, one of the client’s main goals has been to create an active community of other DJs and producers interested in musical collaborations. This is the same target audience also interested in purchasing the funk sound loop packs, which are sound libraries marketed by the label. The numbers achieved in two and a half years of brand management speak for themselves: notably, the growth in listens on Spotify in a year and a half has increased from about 50K to over 500K monthly. You can find them below.
2021 – IN PROGRESS
CONTENT
WEB
ADS
2021 – IN PROGRESS
CONTENT
WEB
ADS
CONTENT
WEB
ADS
+600%
AVERAGE ONLINE REVENUE GROWTH
+14000%
INCREASE IN REACH AND IMPRESSIONS ON FACEBOOK AND INSTAGRAM
+100%
INCREASE IN MONTHLY LISTENERS ON SPOTIFY
+1924
INCREASE IN THE NUMBER OF NEW LEADS AND ORDERS
+33%
INCREASE NEWSLETTER OPEN RATE
During 2022, we drew inspiration from the bold and vibrant Opening Titles of the film “Snatch” to define our style. We embraced a palette of lively and dynamic colors. Each video we curated was carefully chosen to reflect the theme and title of each individual release, creating an engaging and cohesive visual experience.
2022
Throughout 2023, we embraced a retro atmosphere inspired by the ’90s to promote the “JACKIN HOUSE DOCET” collection. With a nod to the past, we transported our viewers on a nostalgic journey through the music and style of those years. This approach added a touch of authenticity and familiarity to our presentation, captivating the audience with its retro charm.
2023
In 2024, we explored the use of typography as a means to express our creativity. While maintaining our distinctive style, we played with bold and large-sized texts, creating a powerful visual impact. By incorporating images extracted from videos that resonated with the theme of our releases, we merged the worlds of graphics and audio in a harmonious blend. This fusion made each presentation a complete sensory experience, engaging viewers in an exciting journey through our music.
2024
LAST PROJECTS